Horst Seher
Start a project
Start a project
Services

Five things you can buy.

Buy one. Buy all five. Start anywhere.

01 · DESIGN

Product design

An idea, a sketch or a photo becomes a real shape.

  • Concept sketches and form studies
  • Organic shapes, curves and surfaces, which is the part I am best at
  • A 3D model in the real material and finish
  • A 3D printed prototype, so you hold it before anyone commits

When it is still an idea.

A pencil study of a door lever and its mounting rose, drawn on tracing paper.
02 · RENDER

Renders

Photoreal images, before the first unit exists.

  • Studio images on white, and the product lit in its room
  • Every finish from one model
  • The whole catalogue shot the same way

When you have to sell it and there is nothing to photograph.

An empty matte black turntable disc lit by a single amber rim of light.
03 · MOTION

Animation

The clip that shows how it moves, opens or fits together.

  • Turntables, so one product reads from every side
  • Exploded and cutaway views of what is inside
  • Short clips cut for a product page or an ad

When a still cannot show how it works.

A camera slider rail on a charcoal surface, its carriage blurred mid travel.
04 · ENGINEER

Engineering for manufacture

Files a factory can quote from and cut. I bring in the engineer, you deal with me.

  • STEP files and native CAD
  • Dimensioned drawings with tolerances
  • One quote, one schedule, one person to call, which is me

When the factory wants files and what you have is a design.

Digital calipers closed onto the machined boss of a small aluminium part.
05 · BUILD

Software

Sites, apps and the system around a product.

  • A store page wired to the renders
  • A full site, or a 3D configurator in the browser
  • Dealer logins, spec sheets, a catalogue you edit yourself

When the product is ready and the selling holds it back.

The corner of a dark glass screen lying face up, reflecting one amber highlight.
How a project runs

Four steps, in this order.

  1. 01

    Tell me

    Send a sketch, a photo, a CAD file, or a link to something like it.

  2. 02

    Scope and price

    I write back with what I would make, in what order, and the price.

  3. 03

    First pass

    I build the first version. You mark up what is wrong.

  4. 04

    Files

    Every file, in the formats your printer, your site and your team need.

Take one, or take all five.

Nothing here needs the piece before it. Already have a designer, an engineer or a factory? I pick it up where they stopped.

To quote you

What I need from you.

Send what you have. Gaps are normal.

  • What it is, in one sentence. A photo or a sketch if you have one.
  • Files that exist already: CAD, STEP, drawings, old renders.
  • Sizes, materials, finishes, if they are decided.
  • Where it is going, and when it has to be ready.
Start here

Tell me what you're making.

Fill in the form and I'll write back with the scope and the price.