Horst Seher

I design products and the software that sells them.

Four things, and you can buy any one of them on its own. I design the product, I render it, I animate it, and I build the site or app that sells it. For a product I made or one you already sell.

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100%Job success166Projects delivered
A satin stainless bar pull mounted on a dark wood entry door.One deadbolt shown four times, in satin nickel, polished chrome, matte black and satin brass, each with its screws and keys.Close view of a polished shower door roller and rail against a concrete wall.A laptop on a dark pedestal showing a product page headed One handle. Twelve finishes, with a row of finish swatches.
Strongar Hardware

Bar pull, CAD to render

One model of the part, then every image the store needs comes out of that same file.

strongar-bar-pull-0101 / 04

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100%
Job success
166
Projects delivered

Verified on Upwork · 2026

01
04
How I work

One person, not an agency.

I design the product. I render it. I animate it. I build the software. Same person, all four. You talk to me the whole way through.

Horst Seher, Deerfield Beach, FL

Horst Seher, photographed straight on against a plain studio backdrop.
A pencil study of a door lever and its mounting rose, drawn on tracing paper.
01 · DESIGN

I design the product

Form, proportion, and how it sits in the hand. Organic shapes are the part I am best at, and I can 3D print it so you hold the thing before anyone spends money on it.

An empty matte black turntable disc lit by a single amber rim of light.
02 · RENDER

I make the images that sell it

Photoreal images, every finish out of one model. I make them before the first unit exists.

A camera slider rail on a charcoal surface, its carriage blurred mid travel.
03 · MOTION

I animate it

Turntables, exploded views, and the short clip that shows how the thing actually works.

The corner of a dark glass screen lying face up, reflecting one amber highlight.
04 · BUILD

I build the software

Sites, apps, 3D configurators, and the system behind them. For a product I made or one you already sell.

Featured work

Products, and the pages that sell them.

Architectural hardware

Strongar Hardware

CAD through to photoreal product imagery. One model per product, then every finish rendered from it, so the catalogue stays consistent and a new finish costs hours instead of a photoshoot.

CADRenderingProduct imageryStore design
Sixteen pull handle and lever variants photographed the same way on white, as one catalogue sheet.
The same shower door roller shown in brushed satin, polished and matte black.
A laptop showing a product page headed "One handle. Twelve finishes." with a finish selector.
The Strongar Hardware store homepage, with a marine-grade offset pull handle over a coastal house.
Decorative lighting

Nick Alain Lighting

Website design for a decorative lighting brand. Homepage, collections and project pages, laid out so the lit rooms carry the story instead of a product grid.

Website designCollection pages
The Nick Alain homepage, a lit chandelier behind the words Romantic Industrial.
A collections page headed "The catalogue, as a gallery", with lit interiors as the category tiles.
Animation

Things that move

Turntables, exploded views and technical explainers, animated from the same models as the stills. For product pages, trade shows and training.

TurntablesProduct animationTechnical explainer
Apps

Software people use every day

A console and a phone app for the same product, in English and Spanish. Enrollment, billing, daily updates. Screens designed and built by the same person.

Product designWeb appBilingual
A web dashboard showing attendance, capacity, balances and items needing attention.
An enrollment screen with a pipeline table of families by stage.
A phone screen with a daily summary, recent photos and messages.
A phone payments screen showing the amount due and paid charges.
Consumer products

Products, rendered

Cosmetics, homeware, packaging, a collectible, a carved panel. Modeled and rendered from drawings and reference, for listings, catalogues and launches.

ModelingRenderingPackaging
An open four pan eyeshadow palette with pressed and glitter shades.
Two ceramic elephant candle holders, trunks raised and touching.
A patterned collectible figure standing beside its printed carton.
A carved relief panel of camels and palms, set in a wood frame.
See everything in the portfolio
Start here

Tell me what you're making.

One or two sentences is enough.

horst@sehervisuals.com